Tuesday, April 25, 2006

How to get more relevant Google ads

If you find that the AdSense ads displayed on your web page are not very relevant, or you are often getting PSA's (Public Service Ads), you will get fewer clicks and therefore lower AdSense revenues. There are certain things you can do about it though.

Use section targeting

Surround the relevant sections of your text with the tags <!-- google_ad_section_start --> and <!-- google_ad_section_end --> to emphasise a relevant page section. You can also designate sections you'd like to have ignored by adding a (weight=ignore) to the starting tag, like this:
<!-- google_ad_section_start(weight=ignore) -->

That means:
<!-- google_ad_section_start(weight=ignore) -->Type text to be ignored here<!-- google_ad_section_end -->

Do not have too little content on a page.

If your page contains a lot of graphics and very little text, AdSense will have a hard time figuring what the page is all about. It may then display irrelevant or Public Service ads. Try to use text instead of graphics to display websites names, page titles and headlines. When you use graphics make sure to include the attributes alt="" and title="" so that search engines can figure out what the graphics are all about. Try to include more text on the page. Do not use sneaky methods to include text like making the text color same as the background as this will be considered spam by search engines and your site may get penalised.

Do not have too much content on a page

If you have too much content on a page, it is likely that it may also contains many unrelated keywords and AdSense may become confused and display public service or irrelevant ads. When you have a lot to write about, try to divide it into many pages, each concentrating on a few related keywords. Link the pages using keywords in the link text.

Research keywords

Use the free keywords suggestion tool at Overture Keyword Selector Tool to get suitable keywords and key phrases. Or better still, download and use the free program Good Keywords from Softnik Technologies.

Place keywords at the beginning of your content and repeat them. Repeating keywords make it easier for AdSense to figure out what your page is all about. Do not do this in excess as doing so may make your text sound awkward to a reader and may also be considered spam by search engines, attracting penalty. Instead of repeating the same keyword too many times on a page, try to use synonyms and related keywords. For example, instead of repeating "idol" 20 times, occasionally use "paragon" or "ideal" instead. Where possible use <strong>, <em>, <b> and <i> to give weight to the keywords.

Use keywords with commercial value

If your subject matter contains only keywords on which no one bids on, you may get only public service ads instead of paid ads. Try to incorporate keywords with commercial value into your content. For example, your subject matter may be on some obscure medical condition. Try sprinkling a few drug names into the content to make it display paid ads rather than public service ads.

Avoid acronyms if possible

Someone once posted an article on per-per-click advertising on a website and was surprised to find that all the ads shown on the site relates to Apple computer products and nothing on per-per-click. It turned out that he was using PPC as an acronym for pay-per-click and PPC is also an acronym for "PowerPC" which is Apple's line of Power Macintosh computers. When he replaced all the PPCs with pay-per-click, the problem went away.

Put Ads on the post page

If your site is a blog, this is a tip from Biz Stone, former Senior Specialist on the Google Blogger team from his book Who Let the Blogs Out? : A Hyper-connected Peek at the World of Weblogs: "don’t put them on your blog — put them on your post pages. See, the ads are content sensitive; that means they are relevant to the text of the page they cohabitate…if you set the ads up to display on your blog’s post pages — the individual archive page of each post — then they will learn the content on that page and serve up highly relevant advertising."

Books from Amazon

The AdSense Code: What Google Never Told You About Making Money with AdSense

Make Easy Money with Google : Using the AdSense Advertising Program

Money For Content and Your Clicks For Free : Turning Web Sites, Blogs, and Podcasts Into Cash

31 comments:

Sahassa said...

Hi! I'm sahassa from Thaiadsense.blogspot.com , I would like to say sorry that I didn't show your blog on my copy articles, but I make link on the topic of every articles to the original blog,
But after your post I will show credit on the article also,
I'm sorry!, Butyou can speak Thai? and you are a man or woman cause you say sawasdee kahh , it's for girl.

Sahassa said...

Dear Peter,
I made my mind, I would like to follow up for your articles, I just do it (to get relevant ads) cause my blog is Thai Language, so NO ADS on my blog, then I found your articles and I do it as you said, IT'S WORK !!!!! Thank you very very much, I just test it on one page of my blog, then I will test again for another page, and I would like to say I'm sorry again, that your link didn't show but I made link back to your site, on the post topic.
Pls keep on share the great articles like this , I'm your fans!

IT gal said...

I donno why i m unable to display any adsense ads on my page .. I generated auto code using ad sense generator but i can't see anything on my page .. Coud u pls help with wht's tha problem..
have a look at my link..
http://pune.online.googlepages.com/home

Beauty Salon|Santa Monica|Los Angeles, CA 90405 said...

Hi Peter,

Ok, we should put Adsense on the Archive or Post pages, the individual pages of the blog.

Well, what are the mechanics of doing that? What is the code and where do we put it?

If you Email me, use don't use my AOL address, use my nextsalon.com address.

justme said...

nice information. But trully, for my blog event its contents is not much, I dont know how I never get the PSA on my blogger. Please tell me why it happens?

Peter Chen said...

PSA doesn't just depend on content, it also depend on place, pool of ads, time and season.

R2K said...

Hey I just saw this in the forum, thanks for all the pages!

Peter Chen said...

My pleasure.

Gavilan said...

Very very good, thanks for letting me know that crawlers also index the ads, thats why I was getting someone elses content but with my link. I removed them and i'll put them up like you said in the post pages, thanks for that, lets see if I can get indexed better :)

DJFM said...

i added you in my link at www.caraganon.blogspot.com, your blog helps a lot... thanks

Peter Chen said...

Thank you very much. Much appreciated.

Göran E-toft said...

Hi! How can I set the ads up to display on my blog’s post pages? Please help me!

Peter Chen said...

Have a look at For Ads after each post, where to paste the codes. However, note that if you have more than 3 posts on the main page, theoretically, this means you are going against the TOS, but AdSense detect this and suppresses the extra ads. To comply with the TOS, you will have to set the posts to display to 3 or less in the main page. I have contacted AdSense Help regarding this and awaiting their reply.

Eric Phuong said...

Thank you very much for your article.

Yours has been linked to mine at

http://ezones.blogspot.com/

Peter Chen said...

Hi Phuong,

Thanks for the links. Much appreciated.

concerned said...

I have a rather large forum and have adsense installed. I'm doing good to make $5.00 a day. Traffic and content isn't an issue so I am wondering what can I do to optimize for forums?

Peter Chen said...

When you run a forum site, ad placement and formats are key to designing ads that will be successful but not intrusive to your regular users.

Placement: Display your ad units where repeat users will notice them

Because forum regulars tend to skip the header and go straight to the meat of the thread, placing your ad unit above or below the first post can be more effective than ads next to the logo.

Place a leaderboard immediately after the last post. This provides users who make it to the end of a thread with a 'next step' when the content ends. Try to avoid placing it after the footer, though, as your readers will likely move to the next thread without seeing the ad.

Formats: Adapting your design for multiple ad units and limited space.

Using multiple ad units, you can use a variety of formats to fill ad space throughout your site. Placing a skyscraper above the fold on the left side of your forum seems to produce slightly better performance than other positioning. However, when using multiple ad units throughout the page our horizontal bias still favors the leaderboard. Our heat map provides more details.

Use horizontal link units, which are small enough to fit near the top of your forum just below the header. For the regular forum visitor, link units offer a wider range of relevant topics to browse.

However you choose to implement your ads, keep in mind that forums are highly interactive sites with regular users. Be sure to blend the ads nicely, so they don't appear overly intrusive - but don't blend them so well they mislead your users! Every forum site is different and you know your community best, so as always use your own judgment to create the most positive experience for your users.

Tip for making the most of revenue opportunities: Like most sites, forums can benefit from opting in to image ads. Supporting image ads increases the pool of ads - particularly cost-per-thousand-impression (CPM) ads - bidding to display on your site. Since forums tend to have lower clickthrough rates than other types of sites, CPM ads can improve revenue without the need for clicks. Keep in mind, however, that CPM ads come in both text and image formats.

Md Shaffir said...

You Rock the adsense, well i had tried your tips and it works for me, But how do you put an adsense inbetween blogs. I had been advise to do so but unable to load a adsense ad there coz it been repeated few times..... maybe you'd have some idea on how to do so, well best of luck...

Http://e-buletine.blogspot.com

Peter Chen said...

Someone asked that question before in the comment in one of my post/blog, but can't remember which one. I have posted a link to someone who have a hack for that, but I can't remember the URL now. Maybe if you are patient and persistent enough, you can go through my blogs and comments and see if you can find that answer. In the meantime, I will try to find it, and if I will do, I will post it here.

Peter Chen said...

OK, found it. It is in the post
Where to paste the adsense codes. Look for the comment by Beauty Saloon and my answer after that.

Danny said...

I found this article to be extremely helpful!

Especially the Use Section Targeting part.

Thanks a lot for this article! I'll definately be referring this article to other people.

-Danny - AhhSnapps.net

Peter Chen said...

Thanks Danny for your compliments and your offer of referrals. Any referrals are always highly welcome, and perhaps also useful to those you gave the referrals.

Sherry said...

Peter,
I need your help with this html code for section targeting. I recently saw a website explaining instructions for blogspot, to wrap the html code around the <$BlogItemBody$> in your template.
Do you agree? Thanks in advance for your advice.

Peter Chen said...

Hi Sherry,

I am a retired scientist, not a HTML or Blotter tags expert. What is being suggested is for the AdSensse spider to focus on the content of the post and not on other items in the blog such as the profile, etc. To tell you the truth, I have been busy taking part in forum, adding content, revising previous post, doing other things, etc, and have been happy just letting the AdSense spider does its work.

I am not very sure about it. Scientist like to experiment. I may try an experiment. I have URL channel for the blog Blogger Tips and Tricks. I think that even after the forced migration to Blogger Beta, I think I will stick to the classic template for a while. I am going to wrap the <$BlogItemBody$> with the section targetting comments for one month (December), record the earnings, compare it with the previous month (November) which will be without the section targetting.

Anyway, I don't know how relevant the result is going to because this involve doing the section targetting in the template, not in the post. There will be soon be a forced migration to Blogger beta, so for the majority of the bloggers, it will be irrelevant as I have tried to look for that Blogger tag in the template, and couldn't find it. But I believe there will still be some Blogger bloggers who will be sticking to the classic template. Anyway, for some of my blogs, I probably will do that for some time.

I am a bit forgetful. Do remind me of the need to do this section targetting experiment at the beginning of December.

Anonymous said...

Hi, my adsense seem to be picking up irrelevant ads and I'm not sure why is that so. Look through the target ad section and when I add in additiona HTML to target specific section, it doesn't seem to work as well and worse, I get errors in saving occasionally. :(

Peter Chen said...

Give the AdSense spider to index your blog.

Anonymous said...

Hi all,
If we mix a post with any word in another language, the adsense will be confused, too.

K12 Math Problem of the Day said...

I read the tips and suggestions by others and by Google. I was very frustrated they were not working at all. My website is http://www.pgol.us --a web image showing engine which lets user search the images and it will display the returned result one by one without clicking. Before it displayed all the software ads or nothing related to my website. I modified meta keywords, meta description and I put a lot of dummy text that contained the image, picture, photo etc. -- but they didn't work at all.

The real secret is in your url. You have to put keywords in your url
-- for example, my original website's homepage is http://www.pgol.us.
Now I redirect it to http://www.pgol.us/images=image+picture+video. I
don't use the 'images' parameters at all. But Google uses it for pulling related ads
into the page. If you look at my website -- do this: put a search
phrase in the "search box" and click "Full Screen", you'll see the url
contains the search phrase you enter and the ads in the page (Full
Win) exactly contains the ads related.

So you do this: put some dummy search variables such as ?terms=service
+seattle+lenders in your url (i.e, change original http://www.getrelatedads.com
to http://www.getrelated.com/?terms=service+seattle+lenders), you'll what you
want. I suggest you visit my website to see how it works -- and it works so well.

If you are satisfied, don't forget to click a couple of ads to help me -- I spent a lot of time on discovering this real secret nobody else found.

Peter Chen said...

Comments are moderated for this blog, but I try my best not to reject comments, especially if they are relevant to the blog or post. However, your statement "If you are satisfied, don't forget to click a couple of ads to help me -- I spent a lot of time on discovering this real secret nobody else found." puts you in danger of getting you banned from Adsense if they ever discovered this.

I leave it to you whether you want me to leave the comment as it is or to delete it so that you can comment again minus the offending portion.

Peter a.k.a. Enviroman
Enviroman Says

A.B. said...

Peter-
On my blog www.insidethatad.blogspot.com. I discuss advertising and the ad agencies that created them. I always see ads on various marketing firms and what have but never the brands or companies being discussed, why is that?

A.B.
http://insidethatad.blogspot.com/

Peter @ Enviroman said...

Which ad get displayed depend on many factors - which one are bidding, what keywords they are bidding for, how much they are bidding, which ad gets a higher click through, etc. So many factors.