Saturday, October 25, 2008

Blogger Template for advertisments

All of you I am sure knows that the best place to your ads are above the fold since this is the part of a webpage which a visitor sees first and this space (above the fold) is like the ground floor of a shop. The ground floor is the most valuable real estate of a shop. Previously my blogs were using a 3 column template designed for the lowest denominator of 800x600 screen resolution. This was because visitors with this small screen still represent some 20% of the traffic. Now many has upgraded to larger screen and 800x600 screen resolution represent only 2% or less of the traffic. I have thus upgraded the template to a 4 column Blogger template designed to the lowest denominator of 1024x768px screen resolution as the majority of the visitors have 1024x768 or higher screen resolution.

See an example, Home Improvements where 2 Adsense link units are placed beneath the blog Header, an AdSense skyscraper unit as well as an Amazon Omakase skyscraper unit were placed above the fold in the left sidebar and the first right sidebar and still leave space for the Label List, all above the fold.

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