email marketing campaign

Is the way to earn online to simply set up a website and then sit down wait for the business to roll in? No, the is not the way to earn online. You cannot be passive. You must be proactive and go out and hunt for your customers. How? Previously you would have salesman who go visiting prospective customers. Now with the Internet you should take advantage of the ease of sending out messages of what your business have to offer via the Internet.

To fully utilize the ease and economy of sending out messages via the Internet, one should try to compile an email list. However, the authorities and the public frown on spam. The best protection against accusation of spamming is the use of opt-in email marketing.

One of the way is to use online advertising targeted to those who have characteristic which makes them prospective customers or use email marketing campaign. Online entrepreneur should also make full use of existing technologies to automate their marketing infrastructure such as use of autoresponder tool.

How to contact AdSense Support

For general questions, go to AdSense Support.

If you have accidentally clicked advertisements in your own websites, go to invalid clicks report

To report violations, go to AdSense violation report

Blogger Template for advertisments

All of you I am sure knows that the best place to your ads are above the fold since this is the part of a webpage which a visitor sees first and this space (above the fold) is like the ground floor of a shop. The ground floor is the most valuable real estate of a shop. Previously my blogs were using a 3 column template designed for the lowest denominator of 800x600 screen resolution. This was because visitors with this small screen still represent some 20% of the traffic. Now many has upgraded to larger screen and 800x600 screen resolution represent only 2% or less of the traffic. I have thus upgraded the template to a 4 column Blogger template designed to the lowest denominator of 1024x768px screen resolution as the majority of the visitors have 1024x768 or higher screen resolution.

See an example, Home Improvements where 2 Adsense link units are placed beneath the blog Header, an AdSense skyscraper unit as well as an Amazon Omakase skyscraper unit were placed above the fold in the left sidebar and the first right sidebar and still leave space for the Label List, all above the fold.

Self generated or paid mailing list telemarketing list

There are many ways in which you can try to improve your earnings from your business activities and one of them is to improve the response rate from your prospecting. However, even before we get to the question of how to improve the response rate, one has to ask oneself how we should do our prospecting.

We can prospect for customers by mailing or telephoning as many potential customers as possible and an easy way to do that is to use a telemarketing list, or even better, telemarketing lists tailored to what we think are the characteristics of the recipients or what you are trying to achieve with your campaign, or even better, tailored to both recipients plus campaign.

For example, if your business is related to mortgage and you want to reach potential customers who need mortgages for commercial properties, then if at all possible, you use a mortgage mailing list which comprises mainly investors of commercial properties.

Regarding mailing list or lists, a decision also need to be made as to whether one should generate the mailing list ourself or opt for a purchased mailing list. There are pros and cons as per the two options. If we opt to create our own mailing list, there is work and time involved, but the advantages are we will know the quality of self-generated mailing list and we may save some money. If we opt to purchase a mailing list, we save ourself, we will get the list practically instantly but it will add to expenses and we have to depend on others to supply a quality mailing list. In this case, the reputation of the mailing list vendor will help you make a decision. The List Company claims to they have created a reputation for themselves and their lists are highly targeted and guaranteed. Let us see if in the foreseeable future, I would have a need for a mailing or telemarketing list for my barter trade activities. If I proceed with assisting others with barter exchange and purchase mailing or telemarketing list, then I will be able to gauge how effective purchasing such list would be.

eMail Marketing campaign

One of the purpose of getting online is to generate a email contact list, preferably via opt-in email marketing. The usual strategy is to offer something of value in return for an email address, usually something digital so that it can be downloaded. However, before the respondent can get to download the digital product, a verification email is sent to the respondent's email address and he or she is normally required to click on a link to verify the email address, and more important, as a proof that the respondent has agreed to get on a mailing list.

One sad thing about the Internet is spam. Because of widespread spam, the chances of email messages originating from an email marketing campaign ending up in the spam or bulk folder and unread is very high even if those email messages are legitimate messages sent out via an opt-in list. However, iContact Email Marketing claims that they have an arrangement of major ISP (Internet Service Providers) that their clients do not face this problems as proven by a third-party company, Pivotal Veracity, which scored our email deliverability rates between 98%-99%.

Apologies many comments check respond

I am just back from medical leave and now trying to check, publish and respond to comments in this plus other blogs. As of now, I have 108 comments for blogs in this Blogger account:



UPDATE: 10.19pm GMT+8 Friday June 6 2008: Still struggling to clear comments in Blogger Tips and Tricks. Hope to get to comments for this blog, hopefully tommorow.

Types of blogs: business blog to promote online merchant

Beginning bloggers often have no idea of what to blog about. So this is the first of a series about different types of blogs.

Business blogs

Business blogs are serious stuff. Many large corporations set up business blogs to promote their business. Even Google AdSense, a giant in Internet advertising have their own blog and its blog URL is

http://adsense.blogspot.com/

Some blogs are stand alone online merchant. An example is Good Online Pharmacy

This online pharmacy is actually a blog using Blogger custom domain and from its URL:

http://www.reliableonlinepharmacy.com/

you will not be able to tell it is a blog as there is no tell tale .blogspot.com in its URL, unlike Google AdSense blog.