eMail Marketing campaign

One of the purpose of getting online is to generate a email contact list, preferably via opt-in email marketing. The usual strategy is to offer something of value in return for an email address, usually something digital so that it can be downloaded. However, before the respondent can get to download the digital product, a verification email is sent to the respondent's email address and he or she is normally required to click on a link to verify the email address, and more important, as a proof that the respondent has agreed to get on a mailing list.

One sad thing about the Internet is spam. Because of widespread spam, the chances of email messages originating from an email marketing campaign ending up in the spam or bulk folder and unread is very high even if those email messages are legitimate messages sent out via an opt-in list. However, iContact Email Marketing claims that they have an arrangement of major ISP (Internet Service Providers) that their clients do not face this problems as proven by a third-party company, Pivotal Veracity, which scored our email deliverability rates between 98%-99%.